• Nike Air Yeezy Release Recap

Today, Saturday, May 2, will arguably go down as one of the most memorable releases in sneaker culture history. The black/pink Nike Air Yeezy officially released at retail stores worldwide, fulfilling the fruitions of many Sneakerheads who traveled far and wide and patiently waited on city sidewalks, some even in unforgiving weather conditions, for a pair of what most consider the best colorway of the 3 releases. It is intriguing, from the outside looking in, to see the impact that a material good has on consumers and to examine the heights that which consumers will go through to be a rightful owner of that “thing.” So, what do you get when you put together the biggest trend-setter in Popular culture and a sneaker conglomerate with a commanding market share?

Blends, San Diego, Ca

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• Air Yeezy: Beyond the Hype

Now that the first of three releases for the Nike Air Yeezy has come and gone, it is fair to say that the sneaker community has not witnessed a sneaker that has generated this much anticipation and mass appeal for quite sometime. The Air Yeezy drew lines and camp outs across the globe, stirred the Ebay marketplace with incredible resale numbers, and promoted interest from a pop cultue giant. With two more releases to go, the Air Yeezy could go down as arguably the most historic and coveted sneaker in history.

Source: Baller Status