• Turn Back Thursday: Pastelle Hoodie

Turn Back Thursday for this month reveals Kanye West wearing a hoodie from his now-defunct clothing line, Pastelle. When this specific advertisement was released, it was originally believed that Kanye’s clothing line would be called Mascott and would feature the Dropout Bear from his debut album, The College Dropout, as the brand’s logo. Mascott proved to be nothing but rumors and Pastelle (later changed to Past Tell Museum im 2008) became one of the most anticipated clothing lines from a rap artist. No matter what you referred to it as, the brand never made its way to retail stores and it was eventually revealed that Pastelle would never be released.

• Pastelle Button-Up Shirt

Not only did the world see previews of the collaboration shoes Kanye West did with Louis Vuitton at Paris Fashion Week, but if Tastemakers and Kanye fans looked more closely at the photographs from the trip, one would find a slight preview of Pastelle (Past Tell), Kanye’s clothing line. A button-up shirt with a collegiate-style letter P can be spotted on Virgil Abloh, left, at the Lanvin fashion show.

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• Pastelle at the American Music Awards

Kanye West at the 2008 American Music Awards wearing a Pastelle (Past Tell) jacket and Bape x Kaws camo hat.

Kanye West is nominated in  two categories, including Favorite Hip-Hop album, for Graduation, and will be performing Heartless.

Source: Pop Eater

• Pastelle (Past Tell) Updates

In a recent interview with the Irish Times, Kanye West stated, “It (Pastelle) will be a mix of Marc Jacobs, Polo and American Apparel.”

Click here to read the full article (scroll 3/4 down to read the section about his clothing line).

Kanye West in Japan selecting fabric for Pastelle (Past Tell) clothing.

Source: Irish Times

• Fashionable Lyrics

Over the past few weeks I have been receiving a good amount of e-mails (hang tight, beloved readers, I will try to respond as promptly as I can) from readers asking about the brands that Kanye West wears and if I can possibly identify certain articles of clothing he is wearing in specific photographs. Now, I don’t mind doing so because that is the reason for the existence of the web site, but believe it or not, there is another way to discover the brands that Kanye West wears–just listen to his lyrics. Here are a few good ones:

“Awesome, the Christian in Christian Dior” (Stronger)

“So go ahead, go nuts, go ape shit/Especially in my Pastelle or my Bape shit” (Stronger)

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