• Nike Air Yeezy Process
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Keeping up with all their behind the scenes features of the making of the Nike Air Yeezy, Sole Collector reveals the process that went on between Nike, specifically Mark Smith and Tiffany Beers, and Kanye West to create one of the most sought-after shoes in the history of sneaker culture. Regarding how they went about the Air Yeezy project, Beers said,

It’s all part of the process in the IK (Innovation Kitchen). We didn’t do the formal meetings or presentations; we didn’t have time. We just cranked things out, interruptions and all. As few folks do, Kanye got to see firsthand a couple days in the life of the Innovation Kitchen. It’s busy; it’s scattered; it’s crazy, and it’s a ton of fun, while still making a bunch of cool stuff.”

After 2 years, multiple revisions and samples, and brainstorming sessions with Kanye, the Nike Air Yeezy evolved in front of their very own eyes. It’s always interesting to discover the labor of love that goes into any project. To truly understand the motives and inspirations behind the creation of the Air Yeezy, it’s important to educate yourself with the behind the scenes aspect. I am fortunate enough to own 2 out of the 3 Yeezys, and being aware of its history and background surely makes me appreciate the pair of shoes even more.

Nike Air Yeezy Sample Process 2

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October 6th, 2009


• Air Yeezy Doernbecher Raffle T-shirts
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As the Nike Air Yeezy Charity Auctions ended this past weekend, Sole Collector and the Doernbecher Children’s Hospital are completing the Yeezy For Doernbecher charity series by offering the public two t-shirts where proceeds will once again benefit the charity. In addition, individuals who purchase a t-shirt will automatically qualify for a raffle where the selected winner receives a brand new pair of the Net/Net (tan) Nike Air Yeezy. A bonus is that the pair of Yeezys will be lasered with personalized text and graphics by Mark Smith.

One t-shirt has a pink print on a black t-shirt where the  front graphic resembles the same laser design on the custom wooden box that houses the Grammy Air Yeezys that reads “KW YEEZY”. The second Yeezy For Doernbecher t-shirt features a glow-in-the-dark print on a black t-shirt with a front graphic that resembles the Air Yeezy’s original designs. Both t-shirts also feature similar sleeve and back designs.

Visit Sole Collector to find out pricing and purchasing information

Air Yeezy For Doernbecher T-shirt Raffle Pink Design

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September 23rd, 2009


• Air Yeezy Doernbecher Charity Auction Ends
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This past Saturday, September 19, at 7:30 PM PST, the Nike Air Yeezy Doernbecher Charity Auctions ended, raising a total of $23,900 for the Doernbecher Children’s Hospital. The size 12, 1-of-1 Grammy Air Yeezy shoes that Kanye West actually wore at the 2008 Grammy Awards fetched $16,500, while the 1-of-1 sample of the Air Yeezy with the Jordan 6 sole went for $7,400. Two die-hard sneaker heads obtain extremely rare Air Yeezy samples to add to their collection, while the Doernbecher Children’s Hospital receives the proceeds. If you ask me, it’s a wonderful outcome that is a win-win situation

Grammy Nike Air Yeezy
Grammy Air Yeezy Doernbecher Charity Auction
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September 22nd, 2009


• Air Yeezy Upper Design Process
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Back in March, prior to all the Nike Air Yeezy hysteria and official release dates, Complex had an Air Yeezy gallery which included photos that revealed the evolution of the Air Yeezy sneaker. The photos revealed the original sketches and initial plans that Kanye West and the Nike team had put together throughout the planning stages of the collaboration. Now, as the 3 releases have long passed, Sole Collector shares with the public (never before seen) behind-the-scenes photos of the making of the Air Yeezy upper. Aside from its glow in the dark sole, the Air Yeezy’s upper is definitely a “neck breaker” and something to marvel at. Inspired by the McFly sneaker/silhouette, Kanye envisioned his shoe to have a retro appeal with a luxury twist.

Visit Sole Collector for the entire story behind the Air Yeezy upper

Making of the Air Yeezy Upper Sole

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September 20th, 2009


• Nike Air Yeezy With Jordan 6 Sole
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Several weeks back, Chi Mcbride and Mark Smith revealed the plans to auction off the original Nike Air Yeezy that Kanye West wore at the Grammy’s in 2008, labeled as the Grammy Air Yeezys. Now, the duo is back to reveal another 1 of 1 original pair that will also be on the auction block to support the Doernbecher Foundation. Up for grabs is an all black Nike Air Yeezy with an Air Jordan 6 sole. In the video below, Smith reveals that the sample was never even presented to Kanye during the production of the Air Yeezy shoe.

What does everyone think about the Air Yeezy with a Jordan 6 sole? I personally don’t like it, but that’s only because I’m a big fan of the Jordan 3 shoe and the final Air Yeezy implemented the Jordan 3 sole.

Black Nike Air Yeezy With Jordan 6 Sole

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September 2nd, 2009


• Grammy Air Yeezys
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Actor Chi Mcbride had a chance to sit down with the Creative Director of Jordan Brand, Mark Smith, to give details about the charity work between Nike and the the Doernbecher Children’s Hospital known as the Doernbecher Charity. To raise funds for the charity, Nike will auction off exclusive items, in which one of the items includes a Nike Air Yeezy sneaker. But not just any Air Yeezy, the original Air Yeezy. In the video, Chi Mcbride shows off the all black sample Nike Air Yeezy that Kanye wore at the 2008 Grammy Awards. The same exact pair that had blogs and everyone in the sneaker culture buzzing for months. If you ask me, the idea is great and is a win-win for both parties– the auction winner and the charity organization.

Chi Mcbride Grammy Nike Air Yeezy Auction

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August 6th, 2009