Archive for January, 2012


• KobeSystem: Level 6 Beastion
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Kanye West stars in the latest Nike commercial for the KobeSystem campaign, Level 6 Beastion. Seeking wisdom from Kobe Bryant’s “Success for the Successful” philosophy, Kanye asks a string of questions, only to be met with Bryant’s enigmatic response: “But are you a different animal and the same beast?” Watch the video below to see Kanye’s entertaining reaction.

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January 31st, 2012


• Kanye West in The Sartorialist’s “Lunch for 25″
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Earlier this month, Kanye West was photographed by Nick Wooster at a luncheon that was hosted by The Sartorialist’s Scott Schuman at Pitti Uomo. The video “Lunch for 25″ documents this special gathering that took place at a trattoria in Florence and features a diverse group of most influential men in the fashion world like Lino Ieluzzi, Simone Righi, and Kanye West. This was the very first “Lunch for 25″ event hosted by The Sartorialist, but expect more to come in the future as Schuman has stated that the goal is to make this a biannual event.

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January 31st, 2012


• Kanye Wearing Celine Shirt and Treated Snapback Hat
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Kanye West has been on tour in Australia the past week and was recently spotted on stage wearing a cut-off sleeve Celine shirt and a Treated snapback hat. The long-sleeve silk shirt is from Celine’s spring/summer 2011 collection and is similar to the one ‘Ye wore during Coachella and the Big Day Out festival last week. Kanye’s assistant art director and fashion advisor Virgil Abloh referenced this cut-off style by tweeting, “TREATED CREW. Where we cut the sleeves off celine shirts for fun.” The Treated snapback is from Chicago native Million $ Mano, who is also leading the charge for a Treated Crew album that is due out next month.

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January 29th, 2012


• Kanye Spotted in the Nike KobeSystem Commercial
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Nike has recruited a class of the most successful individuals in their field to join Kobe Bryant as part of the Nike KobeSystem campaign. Featuring the likes of Serena Williams, Richard Branson, Jerry Rice, and Tony Robbins, Kanye West joins this elite class to learn more about Kobe’s “Success for the Successful” philosophy. In the commercial, Kanye is spotted wearing an all-black formal outfit with the Nike Zoom Kobe VII “Del Sol” sneakers. This isn’t ‘Ye’s first time starring in a Nike campaign for Kobe Bryant. Last year, Kanye played the role of one of Kobe’s villains in “The Black Mamba” short film—the very film where the Nike Air Yeezy 2 sneaker was previewed. Check for the link below to view the KobeSystem commercial.

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January 25th, 2012


• Kanye West at Scott Schuman-hosted Lunch
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Kanye West is overseas in Florence, Italy and was recently photographed by Gilt MAN Fashion Advisor Nick Wooster. In the photo, Kanye is seated next to chief creative officer of Saks Fifth Avenue, Terron Schaefer, at a lunch hosted by Scott Schuman of The Sartorialist. Since ‘Ye studied fashion in Europe and has made huge strides in developing his own line, there’s a possibility that he was in attendance at Pitti Uomo, Florence’s famed trade show for men’s fashion.

Photo from Nick Wooster

January 12th, 2012