Nike Air Yeezy Process

October 6, 2009 | Category: Air Yeezy | Author: John (admin)

Keeping up with all their behind the scenes features of the making of the Nike Air Yeezy, Sole Collector reveals the process that went on between Nike, specifically Mark Smith and Tiffany Beers, and Kanye West to create one of the most sought-after shoes in the history of sneaker culture. Regarding how they went about the Air Yeezy project, Beers said,

It’s all part of the process in the IK (Innovation Kitchen). We didn’t do the formal meetings or presentations; we didn’t have time. We just cranked things out, interruptions and all. As few folks do, Kanye got to see firsthand a couple days in the life of the Innovation Kitchen. It’s busy; it’s scattered; it’s crazy, and it’s a ton of fun, while still making a bunch of cool stuff.”

After 2 years, multiple revisions and samples, and brainstorming sessions with Kanye, the Nike Air Yeezy evolved in front of their very own eyes. It’s always interesting to discover the labor of love that goes into any project. To truly understand the motives and inspirations behind the creation of the Air Yeezy, it’s important to educate yourself with the behind the scenes aspect. I am fortunate enough to own 2 out of the 3 Yeezys, and being aware of its history and background surely makes me appreciate the pair of shoes even more.

Nike Air Yeezy Sample Process 2

Nike Air Yeezy Sample Process 1

Nike Air Yeezy Sample Process 3

Nike Air Yeezy Sample Process 4

Source: Sole Collector

Tags: Air Yeezy, kanye, mark smith, Nike, nike air yeezy, tiffany beers, yeezys

3 Comments

ALEX
on October 7th, 2009
1
It woulda been hella sick if they would have kept the sole on the Yeezy’s that are on the ones in the 3rd pic. I would have felt like I was in the Jettson’s or something.
DATboyROME
on October 9th, 2009
2
if you ask me I think the sole was horrible! im glad they made the transition to the AJ 3 sole. Without a doubt I wuld hav to say that the sole does look wayyy more futuristic but it looks ugly. The 3 bottom gives it a retro look while still being futuristic and something new, in my opinion, THATS THE BEST THING ABOUT THE YEEZYS.
albert
on October 13th, 2009
3
#3 is the best