Kanye West for LRG Clothing

August 26, 2009 | Category: Streetwear Fashion | Author: John

Lifted Research Group, or better known as LRG, has always been one of my favorite brands since day 1. Founders Jonas Bevacqua and Robert Wright  introduced LRG to the clothing industry in the late 90s and revolutionized design and fashion by bridging the gap between the skate and urban community. As a brand and lifestyle, they did not pigeonhole themselves to one audience, and their sponsorships and advertising campaigns truly reflected that. From Black Thought to Chico Brenes to Clinton Portis to Just Blaze, and many others, they always had an all-star cast of individuals. Whether through music, sports, or skate, their sponsors always brought something positive and unique to their respective craft. A notable sponsor was Kanye West, who they brought on early in his career, before the sold out shows, Jesus piece, and multi-platinum selling albums. Here are 3 magazine advertisements from 2004 of Kanye rocking LRG clothing.

Kanye LRG Lifted Research Group Advertisement

Kanye West LRG Lifted Research Group Advertisement 2

Kanye West LRG Lifted Research Group Advertisement 3

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8 Comments

  1. noelle
    on August 27th, 2009
    1

    Omg at the tan track suit :)

  2. will
    on August 28th, 2009
    2

    LRG is dope! Better than all that other streetwear garbage today!

  3. Chris
    on August 28th, 2009
    3

    LRG is cool, but I haven’t worn anything from then in a long time.

    and Ben Baller ruins LRGs rep

  4. STEVEN HOU
    on August 28th, 2009
    4

    LRG BEFORE THE COLLAR TAG > LRG OF PRESENT

  5. AnthonyT
    on August 28th, 2009
    5

    these are some dope vintage pieces. that naturalist shirt is too fly. good looks on finding these.

  6. Old Jeezy
    on September 13th, 2009
    6

    I would lose Kanye as a model– LRG makes him look sleek, but his big mouth always takes him back to the ‘hood.

  7. Jay Dee
    on April 27th, 2010
    7

    lrg…

  8. LRG Backstage with Kanye West at Coachella | Dress Like Kanye West
    on April 23rd, 2011
    8

    [...] (most likely his coveted Jesus pieces) over a black tank top, red pants, and the Air Yeezy 2s. Kanye was featured in several LRG ad campaigns dating all the way back to The College Dropout days, so it comes as no surprise that Ye would show [...]

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