Complex Magazine Feature: The Air Yeezy

March 23, 2009 | Category: Air Yeezy, Publication, Sneakers | Author: John (admin)

Complex magazine has featured Kanye West and Mark Smith, Creative Director of Special Projects for Nike, to discuss the development of the Nike Air Yeezy, a sneaker collaboration between the iconic musician/fashionista and global footwear conglomerate. Here is a little piece from the feature, which can be read in its entirety at the Complex website.

Nike is the No. 1 sneaker lifestyle brand, right? And I’m the No. 1 most influential cutural pop art brand: scarves, beards, plastic glasses, whatever. So you take those two things and you mesh that—it’s very exciting. I’m the Nike of culture. - Kanye