• The Hype Behind the Nike Air Yeezy

As the April 4th release date for the Nike Air Yeezy approaches, a handful of the sneakers have already been hitting Ebay. A select number of fortunate individuals have already received their pair and have decided to foregoe “breaking necks” in order to collect their monetary share of the anticipation and hype that surrounds the Air Yeezy. Now, I ask you, my fellow readers, Sneakerheads, Kanye fans, and Fashionistas:

You can only vote once every 24 hour period.

• The Nike Air Yeezy in the Bay Area

If you reside in the Bay Area in Northern California, here is your guide for the stores that will be dropping the Nike Air Yeezy. The sneaker will release one week from today, Saturday, April 4, and the MSRP that Nike has set is $215, but retail stores obviously have the right to mark the price higher than that. Please call the local stores below to receive up-to-date information on their releases.

The Darkside Initiative
415.837.1909
1827 Powell St.
San Francisco, Ca 94133

HUF
415.552.3820
516 Hayes St.
San Francisco, Ca 94102

NikeTown
415.392.6453
278 Post St
San Francisco, Ca 94108

Shiekh Shoes
415.644.0920
Market St.
San Francisco, Ca 94103

True
415.626.2882
1415 Haight St.
San Francisco, Ca 94117

True East
925.280.6747
1335 S Main St.
Walnut Creek, Ca 94596

• Super Sunglasses by RETROSUPERFUTURE

If you have been following the Dress Like Kanye West blog, or any other fashion/ Streetwear blog, it would be apparent that the majority of the sneakers Kanye West has been wearing have either been the Nike Air Yeezy or the collaboration sneakers he did with Louis Vuitton. What almost always becomes overlooked are the sunglasses he wears with each outfit. As far back as the release of 808s & Heartbreak in November, Kanye has been seen wearing an array of the Super sunglasses from the up and coming Italian brand RETROSUPERFUTURE. Kanye is known for his taste in classic, retro-style sunglasses and it is no wonder that the Super sunglasses have been his prime choice for 2009.

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• Complex Magazine Cover

A futuristic, clay-looking Kanye West dawns the April/May cover of Complex magazine. The photo shoot, co-created with photographer/director Chris Milk, was influenced by presenting photographs in its purest light of form and texture. The issue is due out on April 7, but you can read the full cover story on the Complex website.

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• Complex Magazine Feature: The Air Yeezy

Complex magazine has featured Kanye West and Mark Smith, Creative Director of Special Projects for Nike, to discuss the development of the Nike Air Yeezy, a sneaker collaboration between the iconic musician/fashionista and global footwear conglomerate. Here is a little piece from the feature, which can be read in its entirety at the Complex website.

Nike is the No. 1 sneaker lifestyle brand, right? And I’m the No. 1 most influential cutural pop art brand: scarves, beards, plastic glasses, whatever. So you take those two things and you mesh that—it’s very exciting. I’m the Nike of culture. – Kanye

Source: Complex